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Acquired

Ben Gilbert and David Rosenthal

#2 in Technology this week

Every company has a story.

Learn the playbooks that built the world’s greatest companies — and how you can apply them.

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  • 217 episodes
  • monthly
  • Avg 1 hr 54 min
  • English

Episodes 217

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  • S2 · E5
    Mar 26, 2018 · 1 hr 35 min

    The Dropbox IPO

    Acquired is live on the scene following Dropbox’s public market debut. From playing a central role in the early days of Y Combinator, to having Steve Jobs famously label the company a “feature not a product”, to pivoting from consumers to enterprise to developers and back again, the silicon valley history runs deep with this one. What twists and turns lie ahead for Dropbox as a public company? We speculate! Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Links: Dropbox’s Y Combinator application Original Dropbox demo video Carve Outs: Ben: Raytracing comes to DirectX David: Lazy Game Reviews

  • S2 · E4
    Mar 23, 2018 · 1 hr 26 min

    SoftBank, Fortress and the Vision Fund

    Acquired dives into the topic on the minds and lips of just about every VC and founder these days: SoftBank’s $93B+ Vision Fund, and its seemingly-overnight rewriting of the rules of venture capital and startup fundraising. Where did this new 800lbs gorilla come from, what are its goals, and what does it mean for the future of silicon valley and the global tech ecosystem? The answer, it turns out, starts with an acquisition, and unfolds into a story no one has yet told and few yet understand. Luckily our heroes are on the case! Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Links: Masayoshi Son on Charlie Rose Carve Outs: Ben: eBoys: The First Inside Account of Venture Capitalists at Work David: Liu Cixin’s Remembrance of Earth’s Past trilogy (starting with The Three-Body Problem) Bonus: shout out to Brian McCullough’s new podcast the Ride Home, in partnership with TechMeme!

  • S2 · E3
    Feb 20, 2018 · 1 hr 31 min

    Nest

    Acquired brings it all back home—to the smart home that is—with Google’s 2014 acquisition of Nest for $3.2B. From Nest cofounder Tony Fadell’s first job at General Magic (alongside future Android founder Andy Rubin) to his days as “father of the iPod” under Steve Jobs at Apple, the Silicon Valley history runs deep with this one. But did that make the acquisition a good move for Google in the coming battle with Amazon’s “Lady A” for control over consumers’ homes? We dive in! Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Links: Tony Fadell in the Academy of Achievement Steve Jobs deleting Tony Fadell from his Favorites Carve Outs: Ben: Do by Friday podcast David: A Kingdom from Dust By Mark Arax in The California Sunday Magazine

  • S2 · E2
    Feb 7, 2018 · 1 hr 12 min

    Raising a Seed Round with Against Gravity CEO Nick Fajt

    We launch mini-series on Acquired with a subject near & dear to our heroes’ hearts: startup fundraising! This has been one of our most-requested new topics, and we’re excited to kick things off with makers of the popular Rec Room social VR app, Against Gravity, which raised one of Seattle’s hottest venture rounds in recent history: a $4m seed led by Sequoia Capital in 2016. CEO Nick Fajt joins to tell the story from company inception to building and shipping the initial product, fundraising as a first-time CEO, what they’ve been able to accomplish with the capital and their vision for the future. We had a blast touching on many classic Acquired themes for the first time “in-action” with a young, growing company, and hope you all enjoy the discussion as much as we did. Let us know what you think in the Slack! Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Carve Outs: Ben: Ready Player One David: Seveneves Nick: The Legend of Zelda: Breath of the Wild

  • S2 · E1
    Jan 23, 2018 · 1 hr 11 min

    Zappos (with Alfred Lin)

    Former Zappos Chairman & COO (and current Partner at Sequoia Capital) Alfred Lin joins our heroes to kick off Season 2 with a classic: Amazon’s 2009 acquisition of the internet’s quirkiest online retailer for $1.2B in stock. How did three Harvard undergrads go from delivering pizza to their dorm to delivering happiness to the world — and become in the process one of the few companies ever to compete successfully head-to-head against Amazon in commerce? Tune in to find out! Note: Unfortunately the quality of David and Alfred’s audio tracks in this episode were significantly impacted by a processor issue on David’s computer, which we didn’t discover until after recording. We’ve worked hard to fix in post-production, but it’s still far from perfect. Still, the content from Alfred is so good, we felt we had to put this episode out there even though the audio quality isn’t up to par. We hope you’ll give it a listen regardless, and we’re working on getting a transcript made ASAP as well. -Ben & David Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Carve Outs: Ben: Andrew Mason on Recode Decode David: Justin O’Beirne on Google Maps’ Moat Alfred: Walter Isaacson’s biographies of Albert Einstein and Benjamin Franklin

  • S1 · E51
    Dec 18, 2017 · 1 hr 14 min

    2017 Holiday Special

    Acquired cozies up to the fire and looks back on the year in tech. How wildly off were we on last year’s predictions? What does the next year have in store? Most importantly, what price will Bitcoin be trading at in December 2018??? Pour yourself a glass of your favorite holiday beverage and kick back with us. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Links Josh Elman on shared experiences Patrick McKenzie on distribution 2017 Carve Outs of the Year: Books His Dark Materials trilogy by Philip Pullman Shoe Dog by Phil Knight Wooden on Leadership by John Wooden and Steve Jamison Articles “The Great AI Awakening” New York Times Magazine “Founder Friendly” AVC blog Podcasts “The Ezra Klein Show” featuring Yuval Noah Harari “The Bill Simmons Show” featuring Jimmy Iovine Music Bruce Springsteen and The E Street Band live at the Hammersmith Odeon London in 1975 A Moment Apart by Odesza Movies Creed Blade Runner 2049 The Last Jedi Apps YouTube HQ

  • S1 · E50
    Dec 11, 2017 · 1 hr 12 min

    Apple - Beats

    Acquired crosses the half-century mark with an instant classic: Apple’s 2014 purchase of Beats, its largest acquisition ever. If you knew Beats as just another headphone company, think again—the history on this one will keep your heads ringin’. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Carve Outs: * Ben: HQ * David: Wooden on Leadership

  • S1 · E49
    Dec 4, 2017 · 1 hr 10 min

    The Stitch Fix IPO

    Ben and David dive into the most talked-about tech IPO of 4Q 2017: Stitch Fix. After downsizing the offering and pricing below the range, does this signal a warning that public markets won’t value high-flying silicon valley “disruptors” as high as VCs hope? Or is this a textbook example of a great return for a disciplined management team and well-run company? Most importantly, what happens next? Tune in for our heroes’ take. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Carve Outs: Ben: The iPhone X David: Coach Wooden and Me: Our 50-Year Friendship On and Off the Court

  • S1 · E48
    Nov 20, 2017 · 50 min

    Qualcomm - Broadcom

    Ben & David cover the proposed largest tech M&A deal of all time, and in the process dive into the evolving dynamics of the industry that started everything in Silicon Valley—silicon. Just when VCs thought innovation was dead in semiconductors, a new wave of startups and large companies are redrawing the lines of competition in an industry dominated for a half-century by the “Wintel” duopoly of Intel and Microsoft. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics Covered Include: Innovation and disruption in the semiconductor industry over the past two years Intel’s acquisition of Nervana Graphcore and other ML-focused semiconductor startups CDMA and the telephone network effect Qualcomm’s early cell phone handsets Vertical integration + commoditization in smartphone chipsets The Carve Out: Ben: The de-watering of Niagara Falls David: Big Daddy’s Antiques Bonus: The Mystery Show

  • S1 · E47
    Nov 7, 2017 · 1 hr 4 min

    The Atlassian IPO

    Ben & David venture to the land down under (and reunite in-person!) to tell the story of the granddaddy of all bootstrapped tech success stories, collaboration software company Atlassian. How did two plucky college grads from Sydney, Australia go from just trying to escape working for the man to becoming two of the top 10 wealthiest people in the entire country, all without raising a dollar of venture capital? We dive in. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics Covered Include: How Atlassian founders Mike Cannon-Brookes and Scott Farquhar met in college at the University of New South Wales in Sydney, Australia, and their decision to bootstrap a startup as an alternative to finding a “real job” after graduation Atlassian’s “no sales” model, and the resultant efficiency of their sales & marketing spend relative to other SAAS companies Organic product growth and acquisitions over the years, starting with Jira and later adding Confluence, BitBucket, HipChat / Stride, Jira Service Desk and Trello Rapid revenue growth and the decision to continue as a bootstrapped company, only raising secondary capital prior to going public The IPO in November 2015 and subsequent stock performance (spoiler: it’s been good) The Carve Out: Ben: Phil Knight’s memoir, Shoe Dog David: Bruce Springsteen memoir, Born to Run

  • S1 · E46
    Oct 8, 2017 · 1 hr 1 min

    Blue Bottle Coffee

    Today our heroes cover a deal that might have more impact on life in Silicon Valley than AI, wearables and AR/VR combined… Nestle’s acquisition of Blue Bottle Coffee. Will hipster entrepreneurs and the VCs who love/need them continue to line up around the block for their minimalist coffee experience of choice, now that it’s owned by the Nesquik Bunny? Is this the beginning of Blue Bottle pod machines filling the empty counter space left by Juicero’s demise in VC offices throughout South Park? We investigate. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics Covered Include: The rise of “Third Wave” coffee Blue Bottle founder James Freeman’s “classical” (music) influences Venture capital and the coffee business Achieving liquidity when companies and founders’ don’t want to go public, and don’t want to sell their stakes Nestle’s position in single-serve coffee market and potential brand impact of Blue Bottle The Carve Out: Ben: There Never Was a Real Tulip Fever David: iPhone SE

  • S1 · E45
    Sep 21, 2017 · 1 hr 17 min

    HTC, Google and the Future of Mobile

    Acquired is back and live on the scene! After months of speculation, Google announces today their acquisition (err, "Cooperation Agreement”) of a large portion of HTC’s hardware division. What does this mean for the future of mobile? Can Google transform itself into a vertically integrated device company and compete directly with Apple? Most importantly, when will we see more Beats Android handsets??? (We hope never) Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics Covered Include: The origins of HTC as a Taiwanese OEM, dating back to the Compaq iPAQ and Palm Treo 650! HTC’s long history with Google, starting as the manufacturer of the first Android phone, the HTC Dream / T-Mobile G1 HTC’s ownership of Beats, for a hot minute Google’s own winding history in hardware, with its Motorola acquisition in 2011 and divestiture in 2014 Google & HTC’s joint work on the Pixel smartphones in 2016 And much analysis and speculation on what this means for Google, Apple, Samsung, vertical vs horizontal business models and more! The Carve Out: Ben: Odesza’s new album A Moment Apart David: Bruce Springsteen on Fresh Air

  • S1 · E44
    Sep 18, 2017 · 1 hr 40 min

    AOL and Time Warner (with the Internet History Podcast)

    On this extra-long episode of Acquired, Brian McCullough from the Internet History Podcast returns to discuss perhaps the most (in)famous merger of all time: AOL - Time Warner. Who doesn’t remember the soothing sounds of 56k modems and the timeless phrase, “You’ve Got Mail”? Join us all as we unpack how one of the biggest ISP’s of the 90’s tried to take over the world… and fell far short. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics Covered Include: AOL’s status in the 90’s / early 00’s Explaining just what it is that AOL did at the height of their popularity How AOL pioneered a number of internet paradigms AOL’s persistent money troubles and bailouts from other companies Steve Case foreseeing the coming era of broadband, inspiring AOL to pursue working with a cable company Ebay vs. Time Warner in a down-to-the-wire war for a merger with AOL Why the money dried up for AOL after their merger with Time Warner AOL and its value in the post-Time-Warner era Speculating about what would have happened had AOL and others stayed independent businesses And much discussion on how to grade this one… The Carve Out: Ben: Give and Take by Adam Grant David: Season of the Witch by David Talbot Brian: A Mind at Play: How Claude Shannon Invented the Information Age by Rob Goodman

  • S1 · E43
    Aug 16, 2017 · 1 hr 13 min

    The Square IPO

    Unicorns and ratchets and lawsuits, oh my! Our heroes dive into the history of Jack Dorsey’s famous “other” company, Square. Was the Square IPO a canary in the coal mine signaling doom & gloom for the so-called unicorn companies of the early 2010’s, or a mispriced and misunderstood diamond in the rough? Acquired weighs in. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics Covered Include: Square’s deep origins in the early 90’s in St. Louis, MO with the initial meeting of its co-founders, Jack Dorsey & Jim McKelvey McKelvey’s side glass blowing business and the “inspiration” for Square that came much later in the late 2000’s The complicated involvement of Washington University (in St. Louis) professor Robert Morley, who had worked for years developing payment card reading technology The company’s early meeting with Scott Forstall at Apple, and its “significant” impact on the its name and design The real disruptive innovation of Square and its business model (hint: not just building a mobile card reader) Square’s massive payments deal with Starbucks in 2012 and its impact on the company The evolution of Square’s business from a simple card reader to cloud-based Point of Sale (PoS) system and entire suite of merchant tools & business management services The drama leading up to Square’s IPO (including at Jack Dorsey’s “other” company, Twitter), dynamics and narratives affecting its pricing, the effect of IPO “ratchets”, and the company’s performance over the ~2 years since The Carve Out: David: Bob Iger on Nick Bilton’s Inside the Hive podcast Ben: The World After Capital on GitBooks

  • S1 · E42
    Aug 5, 2017 · 1 hr 12 min

    Opsware (with Michel Feaster)

    Acquired dives into the legendary acquisition of Ben Horowitz & Marc Andreessen’s “second act” software company Opsware, from a perspective never before heard—HP’s side of the story! Our heroes are joined by Michel Feaster, who led both the acquisition for HP and then the Opsware product as part of the integrated company afterward under Ben Horowitz. Today the tables have turned: Michel is the Co-Founder and CEO of Seattle-based startup Usermind, and Ben Horowitz sits on her board on behalf of A16Z. This episode is not one to miss! Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics covered include: Opsware’s early history and origins as Loudcloud, the “second act” of internet wunderkind Marc Andreessen and Netscape product manager Ben Horowitz Ben’s first person telling of the Loudcloud/Opsware history in The Hard Thing about Hard Things, as well as the great Wired "period piece” covering Loudcloud’s launch in August 2000 The importance of timing, and Loudcloud’s too-early vision of—essentially—AWS before AWS (including eerie parallels between the metaphor Andreessen used to describe Loudcloud during the company’s first press briefing, and Jeff Bezos’s description of AWS at YC nearly a decade later) Creation of the “Opsware” tool inside of Loudcloud to automate deploying and configuring servers within Loudcloud’s data centers Loudcloud's meteoric rise, crash following the burst of the internet bubble, and hard pivot as a public company into Opsware—now an enterprise software company selling datacenter tools Michel’s role in HP’s evaluation of the company as an acquisition target, and process leading to its $1.6B acquisition in July 2007 Integration of the company into HP’s culture and sales channel The creation of Ben & Marc’s “third act”, the VC firm Andreessen Horowitz, and what it’s like for Michel now having Ben as an investor on her board at Usermind The Carve Out: Ben: StarStaX star trail photography software David: Jimmy Iovine on the Bill Simmons Podcast

  • S1 · E41
    Jul 26, 2017 · 1 hr 13 min

    Booking.com with Jetsetter & Room 77 CEO Drew Patterson

    Acquired trains its lens on the “second or third best acquisition of all-time”, Priceline’s 2005 purchase of Booking.com. Our heroes are joined by friend-of-the-show and former Jetsetter & Room 77 CEO Drew Patterson to help understand how this little-known startup from The Netherlands grew into the largest travel company in the world, with nearly $8B in annual revenue. Was this deal even better than Instagram??? We debate, hotly. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics covered include: The biggest startup you’ve never heard of (in the US), Booking.com, and its parent company Priceline (yes, the William Shatner Priceline) Booking’s founding in Amsterdam in late 1996: by recent college graduate Geert-Jan Bruinsma Skift.com’s Definitive Oral History of Online Travel The travel industry's GDS's (“Global Distribution Systems”) and the development of Sabre How Bruinsma raised the initial money for Booking: by emailing anyone he know who had an email address OTAs ("Online Travel Agencies”) and how they operate; the "merchant model" versus the “agency model" The role of search in online travel Bill Gurley on Conversion: The Most Important Internet Metric of All Expedia’s early flirtation with Booking, and decision not to acquire the company Priceline head of M&A Glenn Fogel’s vision for how powerful the agency model for OTAs could become in Europe Priceline and Glenn's 2004 acquisition of Active Hotels in the UK, followed by the 2005 acquisition of Booking for $133M and the combination of the two businesses into Booking.com Booking’s incredible growth in the decade since the acquisition, from less than 20M room-nights to over 500M, and $7.8B in revenue in 2016 The Carve Out: Ben: Scott Forstall talking about the original iPhone at the Computer History Museum David: The Big Sick Drew: Bloomberg’s Money Stuff by Matt Levine

  • S1 · E40
    Jul 13, 2017 · 1 hr 10 min

    Activision Blizzard

    Ben & David cover the creation of the gaming world’s equivalent of the 70’s rock supergroup: the 2008 merger of Blizzard and Activision. We tell the story from the Blizzard perspective, tracing the history of one of the most innovative companies in the business from humble beginnings at the hands of UCLA undergrads, to surviving multiple acquisition rollups (including at one point being owned by the French national water company), to joining ultimately with Activision to form the largest gaming company in the world, all while inventing multiple game genres that define the industry as we know it today. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics covered include: Blizzard’s founding in 1991 as "Silicon & Synapse” by recent UCLA grads Allen Adham, Frank Pearce, and Mike Morhaime The team’s first projects making ports for other games, including Battle Chess on the Commodore 64 Early success on the Super Nintendo with Rock & Roll Racing and The Lost Vikings Origin of the Real-Time Strategy game genre (“RTS”) and Blizzard’s fist mega-hit, Warcraft Blizzard’s crazy corporate ownership changes over the years Development of further legendary game franchises like Diablo and Starcraft, along with sequels to Warcraft and the rise of the rise of player modding Emergence of the Multiplayer Online Battle Arena genre (“MOBA”) from the Warcraft III modding community, and its growth into one of the biggest sectors in the games and esports industries today Blizzard’s role in developing the concept of online gaming, from early hacks to play against friends to World of Warcraft and Massively Multiplayer Online Role-Playing Games (“MMORPG’s”) The 2008 merger with storied gaming company Activision Growth and success since the merger, including the launch of new game franchises Hearthstone, Heroes of the Storm and Overwatch The Carve Out: Ben: Dick Costolo on Vanity Fair’s Inside the Hive podcast David: Nellie and Joe's 100% Natural Key Lime Juice (tip: buy in bulk from Walmart/Jet)

  • S1 · E39
    Jun 21, 2017 · 1 hr 10 min

    Whole Foods Market

    Ben and David are once again live on the scene, this time covering the biggest disruption in grocery since… well, sliced bread: Amazon’s $13.7B purchase of Whole Foods Market. We place this deal in context by diving deep into the long, intertwining history of grocery, tech and Amazon, from the infamous dotcom flameout Webvan (domain name now owned by Amazon) to its much more successful progeny Kiva Systems (acquired by Amazon in 2012) to current Silicon Valley unicorn Instacart (founded by former Amazon logistics engineer Apoorva Mehta). One thing is clear: for Amazon and Jeff Bezos, realizing the longterm vision of the Everything Store truly means building the everything store. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics covered include: The origins of Whole Foods Market as “Saferway” in the late 70’s Austin, TX hippie scene, founded by CEO John Mackey (“the Steve Jobs of grocery stores”) and his then-girlfriend Renee Lawson Hardy Whole Foods’ expansion through acquisition throughout the 80’s and 90’s The company’s recent struggles with competition, leading to sales declines and attracting activist shareholder interest from Jana Partners Amazon’s acquisition of the company on June 16, 2017 for $13.7 billion, a 27 percent premium to the stock's previous day closing price In depth history and analysis of the four keys to understanding this deal: Webvan, Kiva Systems, AmazonFresh and Instacart Followups: Walmart/Jet buys Bonobos for $310M The Carve Out: Ben: Mark Zuckerberg’s 2005 CS50 guest lecture David: Exponent on Podcasting and Centralization

  • S1 · E38
    May 31, 2017 · 1 hr 14 min

    SoundJam (iTunes)

    Ben & David revisit the birth of the digital music revolution and Steve Jobs' "digital hub" strategy, with Apple's 2000 acquisition of the Mac music player SoundJam MP, which would go on to become iTunes. We relive the 90's with brushed metal interfaces, music visualizers and of course, software sold in (physical) boxes. Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC

  • S1 · E37
    May 10, 2017 · 1 hr 13 min

    BAMTech, Disney and "the Biggest Media Company You've Never Heard Of”

    Ben and David continue Acquired’s “tech and sports” mini-series with Disney’s 2016 acquisition of a minority stake (with the right to purchase a majority stake at a later date) in BAMTech, the internet streaming company originally founded as part of Major League Baseball in the early 2000’s. However the importance of this story goes deeper than just sports, with major ramifications for nearly every major technology company from Amazon to YouTube. Even if you’re not not sure if baseball’s played on a diamond or a gridiron, tune in as we swing for the fences in predicting the future of TV! Sponsors: Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Legora: https://bit.ly/acquiredlegora Statsig: https://bit.ly/acquiredstatsig26 More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store! © Copyright 2015-2026 ACQ, LLC Topics covered include: What is BAMTech, and why is it, according to The Verge, "the future of television”? BAMTech’s origins as part of Major League Baseball's Advanced Media division ("MLBAM)”) MLBAM’s founding CEO Bob Bowman’s decidedly “non-tech” background, and growth into one of the most important tech leaders of the past 15 years Initial technology struggles and learnings from early streaming efforts (including a botched audio package of Ichiro Suzuki’s games with the Mariners for fans in Japan) Landing on a streaming model that works with the launch of MLB.tv in 2002/2003—three years before YouTube is founded! Improvement of the MLB.tv service and MLBAM’s streaming expertise over the next ten years through the rise of mobile, and simultaneous growth of MLBAM’s revenues to over $1B annually MLBAM’s initial deals to expand its streaming services beyond baseball, starting with ESPN in 2010, then WWE, the PGA, HBO and the NHL The importance of media rights, and MLBAM’s transition from a simple tech/infrastructure provider to a full-fledged media company The decision to initiate a spin-off process for BAMTech from MLB in August 2015, and Disney’s $1B investment into the newly created spin-out company in August 2016 Disney’s subsequent announcement that they’ll be working with BAMTech to create a direct-to-consumer ESPN streaming service BAMTech’s $300M deal with Riot Games in December 2016 for the media rights to League of Legends eSports content Bob Bowman’s announcement in February 2017 that he’ll be stepping back to from a day to day role, and hiring of former Amazon VP of Video Michael Paull as BAMTech’s new CEO Followups & Hot Takes: Facebook’s struggles with Instant Articles Microsoft killing Wunderlist (David is VERY sad) Instagram continues its torrid growth, passes 700M MAU Amazon’s new Look The Cloudera IPO Confirmation the ride sharing wars are far from over: Didi raises $5.5B in the largest private funding round ever The Carve Out: Ben: NYT’s 4th Down Bot David: Wait But Why on Elon Musk’s “Wizard Hat"

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