Dear Diary: The rising of personal brands and why I'm opting out
The personal brand has taken over. The founder is the product, and everything from her morning routine to her marriage gets turned into content so the business can sell. I'm going the opposite way, and this episode is why. In this episode, you'll learn: Why building the whole brand around the founder quietly caps how far the business can actually scale What "yapping" content is training your audience to expect from you, and why it's so hard to walk back once you've started The reason I'm growing a consultancy instead of a coaching personality, and what changes when the business no longer runs on my face Why privacy has become the most elegant thing a woman in business can hold, and what it does to the way people perceive you What I'm taking from fashion, design and premium brands into how I write, post and send email This is the first of a new format on Abundant + Aligned. Less teaching, more commentary. My read on what's happening in business, culture and entrepreneurship, and what's inspiring me right now. Mentorship and Further Insights: Reserve your seat at La Maison: A 90 minute masterclass revealing the codes that transform a business into a luxury brand with high-end services that clients seek out. 2027 EXPRESSIONS OF INTEREST: The Collective: A mentorship for women in business ready to expand into multi five figure and six figure months, attract premium clients and become known in the high-end space in their industry. Book the mini private 1:1 mentorship package here. Further Resources: Follow me on Instagram for the ongoing edit on building a high-end brand and living a premium life.
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