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Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Alyssa Stalker

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.

If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.

That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours.

We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up.

I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all.

If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play!

Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media

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  • 22 episodes
  • weekly
  • Avg 26 min
  • English

Episodes 22

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  • #8
    March 26 · 25 min

    Chasing Trends Won't Build Your Real Estate Brand. Here's What Will

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If your content looks good, sounds polished, and you’re still not getting clients, this might be the real reason why. I’ve been noticing a pattern that’s quietly holding so many agents back, and it’s not inconsistency or the algorithm. It’s the way we’ve been taught to build content in the first place. In this episode, I’m breaking down what actually happens when you build your strategy around trends instead of your own voice, why your feed can feel “full” but still disconnected, and how to shift into content that actually makes people feel like they know you. We’re getting into the subtle ways trend-chasing erodes your brand (without you realizing it), and what it really looks like to create from a place that’s yours. So if you’re tired of posting consistently but still not seeing real connection or clients coming through, and you’re ready to finally understand what’s actually going to move the needle, hit play and let’s get into it. 03:40 – How Trend-Based Content Turns Your Feed Into a “Sea of Sameness” 06:36 – Why Agents Keep Copying What’s Trending 12:06 – The Hidden Cost of Outsourcing Your Creative Direction to the Algorithm and How It Leaves You Feeling Stuck and Voiceless 16:36 – How to Recognize the Three Signs of Real Brand Clarity (and Why Your Audience Feels It) 24:05 – The Practical Audit: How to Tell if Your Last 5 Posts Came From You or the Algorithm OTHER EPISODES YOU’LL LOVE: 🎙️Episode 6: The Real Reason Your Instagram Isn’t Generating Real Estate Leads with Haley Ingram 🎙️Episode 7: The Simple Systems That Turn Instagram Followers Into Real Estate Clients with Haley Ingram 🎥 Watch the podcast on YouTube: https://youtu.be/e6hxvii0RL8 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

  • #7
    March 19 · 25 min

    The Simple Systems That Turn Instagram Followers Into Real Estate Clients with Haley Ingram

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If your Instagram is finally working but it still isn’t turning into clients, we need to talk. Because the problem isn’t your content, it’s what happens after someone hits “follow” or slides into your DMs. In this episode, I’m sitting back down with Haley Ingram, CEO and founder of Coffee & Contracts and we’re breaking down the simple systems most agents are missing once the leads start coming in. We’re getting into why your DMs feel chaotic, the biggest mistake agents make when someone shows interest, and how to actually move people off Instagram and into a process that converts without sounding salesy or relying on complicated tools. Plus, we’re having a real conversation about automation vs. human connection, and what actually builds trust (and closes deals). By the end of this episode, you’ll know exactly how to turn conversations into clients and finally feel in control of your leads instead of overwhelmed by them. If you’re ready to stop leaving opportunities on the table, press play because this might be the missing piece. 01:15 – Why Social Media Presence Has Become a Standard for Real Estate Agents (and Why Leads Can Feel Chaotic) 02:47 – The Most Common Mistake Agents Make With Social Media Lead Capture (And How to Fix It Fast) 04:14 – The First System Every Agent Needs That Gets Contacts Out of the DMs 05:52 – Relationship-Building vs. Automation: Why Personal Touch Outperforms Bots (Especially for New Agents) 15:04 – The Surprisingly Powerful Print and Campaign Resources Agents Overlook Inside Coffee and Contracts 23:16 – Why Building Consistent Marketing Habits Creates Long-Term Stability In Your Real Estate Business EPISODE LINKS: Connect with Haley: Website | Instagram OTHER EPISODES YOU’LL LOVE: 🎙️Episode 6: The Real Reason Your Instagram Isn’t Generating Real Estate Leads with Haley Ingram 🎥 Watch the podcast on YouTube: https://youtu.be/n5-wBd22RLc 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

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