
Make Sure Entrepreneurship Is Fun – Marlo Fogelman | S7 E7
Entrepreneurship requires constant evolution. What worked five years ago or even last year may not be enough today. For Marlo Fogelman, staying curious and being willing to figure things out has helped her navigate more than two decades of entrepreneurship and some of the biggest transformations the marketing industry has ever experienced. In this episode of A Founder’s Life, Leo Gestetner sits down with Marlo Fogelman, Founder and CEO of Marlo Marketing, to discuss entrepreneurship, marketing, artificial intelligence, leadership, personal development, and why curiosity may be one of the most valuable skills a founder can develop. Marlo’s entrepreneurial journey was anything but planned. She moved to Boston for law school, earned a master’s degree in international relations, passed the bar exams in New York and Massachusetts and then realized she wasn’t sure she wanted to practice law. An unexpected opportunity brought her into public relations despite having no formal marketing education. Then came a career-defining opportunity: Starbucks. After the company struggled to establish its brand in New England and moved through multiple PR firms, Marlo was given the account. She turned the relationship around within three months, kept Starbucks as a client for five years, and eventually launched her own agency with Starbucks as her first client. More than 22 years later, marlo marketing has continuously evolved. What began as a PR-focused business expanded into brand identity, social media, digital marketing, influencer marketing, fractional CMO services, and now generative engine optimization. Marlo explains why that evolution has been essential and why companies that refuse to adapt to artificial intelligence and changing consumer behavior risk being left behind. But this conversation goes far beyond marketing. Marlo shares how COVID devastated a business heavily concentrated in hospitality, why the experience ultimately changed her relationship with work, and how she learned to prioritize health, friendships, travel, and personal fulfillment after years of allowing the business to consume much of her life. In this episode you’ll learn: - Why curiosity is becoming one of the most important entrepreneurial skills - How Marlo went from practicing law to building a 22-year marketing business - Why businesses must continuously evolve to remain relevant - How artificial intelligence is transforming marketing and search - Why GEO is becoming increasingly important for brands - How COVID forced Marlo to rethink both her company and her life - Why founders need people who can figure things out rather than simply follow instructions - How prioritizing health and relationships can create a more integrated life - Why building the right team allows founders to reclaim their time - Why entrepreneurship should ultimately be something you enjoy Marlo also discusses her long-term commitment to health and wellness, why social connections have become increasingly important in her life, and how remote work gave her greater freedom to integrate work, travel, friendships, and personal priorities. Her advice to aspiring entrepreneurs is remarkably simple: make sure it’s fun. There will always be difficult moments, responsibilities you don’t enjoy, and challenges you never anticipated. But entrepreneurship is a long journey, and enjoying what you’re building makes those challenges worth solving. If you enjoy conversations about entrepreneurship, founder mindset, innovation, business leadership, artificial intelligence, personal development, work life balance, professional growth, and building meaningful businesses, you’ll enjoy this episode. This episode of A Founder’s Life is brought to you by Thankz, helping founders scale with reliable remote talent. Email founders@thankz.com with the subject A Founder’s Life for preferred pricing. Connect with Today’s Guest – Marlo Fogelman Website: www.marlomarketing.com LinkedIn: www.linkedin.com/in/marlo-fogelman-483977/ If you enjoyed this conversation, subscribe for more interviews with founders, CEOs, entrepreneurs, and business leaders sharing the real stories behind building meaningful businesses and meaningful lives. LinkedIn linkedin.com/in/leogestetner Website leogestetner.com/leo Subscribe Now! youtube.com/@afounderslife?sub_confirmation=1
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