
From Freestyle Football to Panini Stickers & Cards — EAB Skills | 3rd Down Pulled
This week, Jordan is joined by Euan, better known as EAB Skills, the football freestyler who started posting in 2013 and now works with Panini. Euan talks about how social media has changed, collaboration over competition, tailoring content for YouTube and TikTok, and the pressure of filming with elite footballers. He also shares the story behind his Panini partnership and the EFL stickers, his route into trading cards, why community beats sales, UK vs US markets, and making the hobby accessible for kids. Follow EAB Skills on YouTube, TikTok and Instagram @eabskills Chapters 00:00 Intro: EAB Skills and early beginnings 02:25 How social media has changed since 2013 05:29 Competition vs collaboration 11:26 Content strategy: YouTube vs TikTok 14:31 Working with elite footballers 20:02 Inside the Panini partnership 23:14 The success of the EFL stickers 26:12 Where the card market is heading 33:09 His journey into trading cards 35:56 Building community through value 42:53 Why community beats sales 44:44 UK vs US card markets 49:50 Making the hobby accessible for kids 56:12 Looking ahead to the World Cup Follow us on Instagram @3rddownuk for more from the UK hobby.


