#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame

🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 

THE 7 DEADLY NEGOTIATION SINS:

⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early

🏎️ Discounts speed things up. They actually stall deals by signaling hidden flexibility.

🎁 Giving away freebies. Every unearned concession screams your price is fake. Always get something in return.

🗣️ Buying case studies. Never trade a discount for advocacy. Earn the case study through actual customer success.

📅 False certainty on "hold pricing". Use your negotiation levers to drive the timeline and reinforce value.

🏈 Pitching value at the goal line. If you're still re-selling the value of your product during the negotiation phase, you're too late.

⚓ Anchoring high. Anchor to the truth. If the truth won't sell it, don't sell it.

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