How 3D Printing Is Changing Golf Clubs

How do you design a golf club four years before it reaches the shelves? And what can 3D printing actually do that traditional manufacturing can't? On this episode of the NCG Your Golf Podcast, Nicola Slater is joined by Doug Roberts, Vice President of Research, Development and Innovation at Cobra, to go behind the scenes of how Cobra develops its latest golf equipment. Doug explains the thinking behind Cobra's 3D-printed irons, including how the technology allows the company to redistribute weight and create the forgiveness of a game-improvement iron in a more compact, tour-inspired shape. He also reveals how 3D printing is being used in Cobra's putters and why certain designs simply wouldn't be possible using conventional manufacturing. The conversation also covers Cobra's new Optum driver range, the research behind its focus on distance, forgiveness and accuracy, the thinking behind POI technology and how the Future Fit 33 system gives golfers more fitting options. A fascinating look inside the technology, testing and innovation shaping the golf clubs of today and tomorrow. Hosted on Acast. See acast.com/privacy for more information.