Beyond Social Media: Creating a Memorable Personal Brand

In this episode, entrepreneur and personal branding expert Kelly Lundberg shares her journey from a cabin crew member in Dubai to becoming an authority on personal branding. Kelly shares the defining moments that led her to recognise the importance of personal branding, particularly her experience with luxury retailer Harvey Nichols. She breaks down her ‘Seven Pillars of Personal Branding’ and explores the power of storytelling and consistency across multiple platforms. Kelly also shares her insights on professional growth, the impact of environment, and how personal branding is about evolving into the version of yourself you aspire to be.

KEY TAKEAWAYS

Personal branding is often about transitioning from being ‘hidden’ to being ‘seen’, often providing the confidence and clarity that people are truly buying into.

A successful personal brand must be consistent across multiple digital platforms, including LinkedIn, Instagram, websites, and even search results.

Your personal brand sits at the top and evolves with you, while business activities and joint ventures may come and go beneath it.

Effective personal branding requires an intentional strategy (who you are and what you want to be known for) before jumping into social media content.

Storytelling is a crucial element of personal branding that allows for a relational experience, moving beyond generic AI-generated content.

BEST MOMENTS

"While you think that you're offering transformation and personal branding, ultimately what people are buying into is confidence."

"Dubai is the home of reinvention. And more than that, presence and brand is very much Emirates standards."

"Your personal brand never stays still. It always evolves. You evolve as a person."

"Visibility is your responsibility. No one else is going to talk about you than you."

"It's the small things done consistently that makes you memorable, not one big thing."

HOST BIO

Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow.

He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting.

Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader.

Working On It is where he brings it all together - growth, grit, and getting better every week.