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Winning Friends

✍ The vision statement your team will actually commit to| Jason Caldwell on Winning Friends

February 18 · 3 min · Season 1 · Episode 9 · 3.1 MBBonus
0:00-3:19

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Most teams either don’t have a vision statement, or they inherited one from someone higher up. Either way, it rarely creates real ownership.


In this clip, Jason Caldwell explains why a vision statement is not a slogan. It is a powerful commitment device that only works when the whole team has fingerprints on it.


🎧 Catch the full episode on Winning Friends.


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