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Winning Friends · March 13 · 1 min

📱 Should you design for platforms or for people?| NOËP on Winning Friends

When TikTok became the main route to discovery in music, it didn’t just change how songs were promoted – it started influencing what got made in the first place. In this clip, Andres Kõpper (NOËP) reflects on what happens when distribution channels begin shaping the product itself. 🎧 Catch the full episode on Winning Friends. Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.

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When TikTok became the main route to discovery in music, it didn’t just change how songs were promoted – it started influencing what got made in the first place.


In this clip, Andres Kõpper (NOËP) reflects on what happens when distribution channels begin shaping the product itself.


🎧 Catch the full episode on Winning Friends.


Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.

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