🚿 How one shower idea flipped the hotel model | Veerle Donders on Winning Friends

Some concepts come quickly. Others take years of listening, prototyping, and refining. Veerle Donders shares how Zoku grew from a single shower thought into a human-centred “upside-down hotel” shaped by 150 interviews and a shift in how people live and work internationally. 🎧 Catch the full episode to hear the full story behind the “upside-down hotel.” Winning Friends is powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.