Skip to content
Sign in
Artwork for When It Hits the Fan
When It Hits the Fan · March 4 · 19 min

The Generation Game

Getting your message out is obviously a cornerstone of PR. But where you put that message is becoming even more important. This week, David Yelland is joined by Anoushka Mutanda-Dougherty from the BBC podcast Fame Under Fire. Together they look at the challenge for big institutions - especially the Royal Family - of cutting through. You may think you've been successful if your story gets pick up in all the traditional places - but has anyone under-35 even seen it? They discuss the need to populate the places beyond your traditional base, to get beyond your echo chamber - and the need to interact rather than just pumping out one-way comms. As Anoushka says, 'Do the boring thing in the most interesting way possible.' Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

0:00-19:13
Play in

transcript

No transcript — this publisher did not publish one.

show notes

Getting your message out is obviously a cornerstone of PR. But where you put that message is becoming even more important.

This week, David Yelland is joined by Anoushka Mutanda-Dougherty from the BBC podcast Fame Under Fire. Together they look at the challenge for big institutions - especially the Royal Family - of cutting through.

You may think you've been successful if your story gets pick up in all the traditional places - but has anyone under-35 even seen it? They discuss the need to populate the places beyond your traditional base, to get beyond your echo chamber - and the need to interact rather than just pumping out one-way comms.

As Anoushka says, 'Do the boring thing in the most interesting way possible.'

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

more episodes

All episodes