The 72-Hour Supply Chain Hack Driving TikTok's Viral Sales Spikes

In this hump day edition, Malcolm and The Dude dive into football playbook contests, fast-moving retail trends, new LTL technology, and sustainable supply chain tracking solutions. Jing Jing Chen (VP of Growth, Basic 3PL): Breaks down how e-commerce and viral social media trends are rewriting the traditional retail calendar. She explains how modern fulfillment centers and flexible warehousing adapt to handle sudden, viral demand surges—moving inventory in 72 hours instead of 72 days. Patrick Sugar (EVP of Operations, Saia LTL Freight): Discusses Saia's national expansion and the launch of Rev. Patrick shares operational insights into meeting changing customer expectations around speed, real-time visibility, reliability, and expanded last-mile capabilities. Dr. Brantly Fulton (CEO & Co-founder, Lamar Global): Takes us under the hood of single-use supply chain tracking. He shares how Lamar Global uses flexible electronics, roll-to-roll printing, and eco-friendly zinc batteries to solve complex reverse logistics and provide real-time temperature, humidity, and condition monitoring for cold chain and life sciences. Watch on YouTube Visit our sponsor - GNOSIS FREIGHT Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices