What It's Like To Be... with Dan Heath

A PR Crisis Manager

Jun 4, 2024 · 32 min · Season 1 · Episode 20 · 47.4 MB
0:00-32:53

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Taking late-night phone calls from panicked clients, dueling with company lawyers over what to disclose, and rushing to preempt unfavorable stories with Chris Thomas, a PR crisis manager. What was it like to manage the media frenzy surrounding the Elizabeth Smart case? And what's the worst possible answer to a journalist's question?

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