Ep 18: Gearing up for Black Friday + Christmas: Santa, stress + smart sales

Black Friday and the festive season’s creeping in and small business owners everywhere are feeling the pressure. In this episode, we chat about getting ready for Christmas and tackling Black Friday without resorting to discounts. We share down-to-earth ways to stand out, stay visible, and keep sales steady through the busiest time of year. If you run a small product or service business, this one’s for you with honest conversation, practical ideas, and a sprinkle of festive chaos.