Meet The 87 Year Old That Invented Baileys - David Gluckman

From Bartender's Verdict to 2 Billion Bottles: The Man Who Invented Baileys - David Gluckman David Gluckman is the drinks industry legend who created Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more during his 40-year career at IDV (now Diageo). He's the author of "That Sh*t Will Never Sell" — the book named after the verdict a colleague gave when he first tasted the muddy-brown liquid that went on to sell over two billion bottles. In one of the most candid, funny, and idea-obsessed founder conversations we've had, David takes us inside the real, messy process of inventing the brands that ended up in millions of homes worldwide — including the flops nobody remembers alongside the wins everybody does. What you'll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet David Gluckman, The Man Behind Baileys 00:02:31 The Fear Factor: Why Creative Work is a 24-7 Obsession 00:03:56 The One Answer Philosophy: Why 48 Ideas is 47 Too Many 00:06:00 The Hard-Looking Bastard: Designing for the Sales Force 00:07:41 Ciroc and Grape Vodka: The Story That Got Away 00:13:19 The Consumer Research Problem: Why 9 Out of 10 Means You Have Crap 00:15:53 The Singleton Strategy: Selling Single Malt to Blended Whiskey Drinkers 00:18:00 Burn the Boats: Why Plan B is for Losers 00:19:12 The Smirnoff Black Challenge: Getting a Michelin Star for KFC 00:24:35 The Australian Rum Disaster: When Ego Kills a Great Idea 00:29:24 The Power of One Word: Finding Vitality in Roger's Thesaurus 00:33:48 Setting Trends Not Following Them: The Birth of Alcopops 00:37:12 The Baileys Secret: Why Passion Beats Product Every Time 00:39:53 The Baileys Mystery: How a Brand Survives 51 Years of Bad Marketing 00:41:47 The Final Question: Is Your Product Really Good Enough #Entrepreneurship #BrandBuilding #FounderStory #Baileys #DrinksIndustry #ProductInnovation #Marketing #Bootstrapping #WeHaveAMeeting About David Gluckman: Creator of Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more. Spent 40 years at IDV (now Diageo) building some of the world's most recognisable drinks brands from scratch. Author of "That Sh*t Will Never Sell" (2nd edition), a book about the ideas behind the brands, told by the person who had them. Connect with David: 🔗 LinkedIn: https://www.linkedin.com/in/david-gluckman-7a7bb29 🔗 Book & more: https://www.thatshitwillneversell.com 🔗 Author site: https://davidgluckmanauthor.com Hear more from the Hosts: 🔗 Jack: https://www.linkedin.com/in/jack-frimston-5010177b 🔗 Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: The AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: New episodes every week with founders, sales leaders, and entrepreneurs who've built it from the ground up.