Checking back in with Greenlight America

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.volts.wtf/subscribe On this episode, recorded live at Climate Week NYC, I talk with Matt Traldi. He’s the founder and CEO of Greenlight America, which finds the local meetings where clean energy’s fate is being decided and recruits supporters to attend. Traldi argues that siting and permitting approvals turn on who shows up, and that local partners, conservative groups included, outperform outside advocates. We discuss how to measure impact, recent wins and losses, blue-state resistance, data center backlash, and Greenlight’s growth. Chapters: 00:00 – Introduction 02:09 – What Greenlight does and why Matt started it 04:41 – How Greenlight finds the decisions that matter 07:27 – Growth, and the tax credit deadline sprint 13:38 – Who shows up to local hearings 19:39 – Winning in conservative communities 22:35 – Bodies in the room, measuring impact, and win rates 27:46 – Losses, wins, and “there is no bag” 32:44 – Blue-state obstacles and organized opposition 36:31 – When data center backlash spills over onto clean energy 42:31 – Which projects Greenlight won’t back 45:38 – Lessons from housing and growing an organization 50:17 – Audience Q&A: disinformation and state permitting reform 54:39 – Audience Q&A: developers and elections 59:30 – Audience Q&A: funding local groups and designing community input