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Version History · Nov 9, 2025 · 1 hr 22 min

Fire Phone: Amazon’s mobile mistake

In 2014, the tech world was abuzz with the prospect of a phone made by Amazon. When the Fire Phone arrived, it was chock full of ideas — a "dynamic perspective" feature that created 3D illusions, an image-recognition feature called "Firefly," and many, many opportunities to buy Amazon products. Allison Johnson and Sean O’Kane join David Pierce to discuss why, unlike Amazon's successful e-readers, this device was a gigantic flop. Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed. We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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In 2014, the tech world was abuzz with the prospect of a phone made by Amazon. When the Fire Phone arrived, it was chock full of ideas — a "dynamic perspective" feature that created 3D illusions, an image-recognition feature called "Firefly," and many, many opportunities to buy Amazon products. Allison Johnson and Sean O’Kane join David Pierce to discuss why, unlike Amazon's successful e-readers, this device was a gigantic flop.

Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.

We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

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