Skip to content
Sign in
Artwork for Velvet Rope Playbook
Velvet Rope Playbook · Today · 5 min

The Five-Second Website Test

Your website can be beautiful, sophisticated and expensive—and still fail one of the most basic jobs it's supposed to do: Tell the right prospect what you do and whether it's relevant to them. In this episode of The Velvet Rope Playbook, you'll meet Vanessa Hart, whose $28,000 website looks terrific but leaves visitors guessing about what her company actually does. The solution isn't another redesign. It's a remarkably simple five-second test you can try on your own website today. You'll learn why sophisticated service businesses often sacrifice clarity in an attempt to sound more upscale, the two questions to ask when testing your homepage, why asking someone whether they “like” your website tells you very little, and how to make your positioning clearer without making your marketing feel unsophisticated. Because your prospect doesn't need to understand everything about your business in five seconds. But the right prospect should quickly recognize: “This is relevant to me.” If you'd like me to look at your website and marketing from the prospect's perspective and help you identify what I'd change, comment COACH and I'll send you information about working with me personally. And if you're enjoying The Velvet Rope Playbook, subscribe wherever you listen to podcasts and pass this episode along to someone who might find it useful. #AffluentMarketing #WebsiteMarketing #MarketingStrategy #ClientAttraction

0:00-5:22
Play in

transcript

No transcript — this publisher did not publish one.

show notes

Your website can be beautiful, sophisticated and expensive—and still fail one of the most basic jobs it's supposed to do:

Tell the right prospect what you do and whether it's relevant to them.

In this episode of The Velvet Rope Playbook, you'll meet Vanessa Hart, whose $28,000 website looks terrific but leaves visitors guessing about what her company actually does.

The solution isn't another redesign. It's a remarkably simple five-second test you can try on your own website today.

You'll learn why sophisticated service businesses often sacrifice clarity in an attempt to sound more upscale, the two questions to ask when testing your homepage, why asking someone whether they “like” your website tells you very little, and how to make your positioning clearer without making your marketing feel unsophisticated.

Because your prospect doesn't need to understand everything about your business in five seconds.

But the right prospect should quickly recognize: “This is relevant to me.”

If you'd like me to look at your website and marketing from the prospect's perspective and help you identify what I'd change, comment COACH and I'll send you information about working with me personally.

And if you're enjoying The Velvet Rope Playbook, subscribe wherever you listen to podcasts and pass this episode along to someone who might find it useful.

#AffluentMarketing #WebsiteMarketing #MarketingStrategy #ClientAttraction

more episodes

All episodes