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Undisputed Authority · June 22 · 1 hr 10 min

Debbie Millman

Debbie Millman is one of the world's leading authorities on branding. For two decades she was President of Sterling Brands, where she had a hand in around 20% of the brands on the US grocery aisle. She has built her career on an understanding of how and why brands work, and at the centre of that understanding is the concept of deliberate differentiation. That branding is the act of attaching meaning to an object, idea, or movement. So when people ask her how to build a personal brand, her answer is surprising: don't. She thinks it's a trap. So how did the world's foremost branding expert build her own authority without ever branding herself? That's the story I'm telling in Episode 12 of Undisputed Authority. Get the 10 Patterns of Disruptive Wisdom There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible. Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe Resources: Website: debbiemillman.com Podcast: Design Matters Books: Books & Writing Sources used in this episode: The Tim Ferriss Show Hello Monday Chase Jarvis The Great Discontent Good Life Project Unlocking Us Creative Boom TED - How symbols and brands shape our humanity 99U Wayne's World Sandra Bullock — 2010 Oscars Undisputed Authority with Rory Sutherland Undisputed Authority with Chris Do Undisputed Authority with Nancy Duarte Undisputed Authority with Blair Enns Undisputed Authority with David C. Baker About Liam Curley Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product. Work with Liam: liamcurley.co.uk LinkedIn: linkedin.com/liamcurley33

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Debbie Millman is one of the world's leading authorities on branding.

For two decades she was President of Sterling Brands, where she had a hand in around 20% of the brands on the US grocery aisle.

She has built her career on an understanding of how and why brands work, and at the centre of that understanding is the concept of deliberate differentiation. That branding is the act of attaching meaning to an object, idea, or movement.

So when people ask her how to build a personal brand, her answer is surprising: don't.

She thinks it's a trap. So how did the world's foremost branding expert build her own authority without ever branding herself?

That's the story I'm telling in Episode 12 of Undisputed Authority.

Get the 10 Patterns of Disruptive Wisdom


There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe

Resources:

Sources used in this episode:

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

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