Ep. 69: Cannabis Operators: Stop Guessing & Start Using Your Data

🎙️ In this episode of Under The Microscope with Jenny, host Jenny Germano sits down with Tyler Works, Chief Growth Officer of Canna Spyglass and Colorado Chair of the Cannabis Chamber of Commerce, to explore how cannabis operators can better use the data they already collect. Cannabis businesses generate enormous amounts of data, but many operators struggle to turn that information into useful business decisions. Tyler explains how low data literacy, staffing challenges, software costs, and relying on a single data source can prevent operators from seeing the full picture. Jenny and Tyler discuss how operators can use data to improve inventory decisions, understand sell-through, align production with sales, identify market opportunities, and make more informed operational decisions. The conversation also explores how AI, POS integrations, and MCPs can help operators interpret multiple data sources, identify market white space, understand customer and demographic trends, target the right stores, and reduce errors. Tyler also explains why AI still requires context, oversight, and good underlying data to produce useful results. The conversation examines cannabis market maturity, consolidation, sustainable growth, small brand strategy, and the importance of understanding where a product fits within a specific market. This episode delivers practical insight for cannabis operators looking to use data and AI more effectively, improve decision-making, strengthen operations, and build sustainable cannabis businesses. 🌿𝗢𝘂𝗿 𝗛𝗼𝘀𝘁: Jenny Germano, Founder of ICS Consulting 🌎 𝗜𝗖𝗦 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴: https://www.icsconsultingservice.com 🌿𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁: Tyler Works, Chief Growth Officer of Canna Spyglass & Colorado Chair of the Cannabis Chamber of Commerce. 🌎𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://cannaspyglass.com 🌎𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗖𝗵𝗮𝗺𝗯𝗲𝗿 𝗼𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: https://www.thecannabischamber.com ⏰𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀⏰ 00:51 Tyler Works Introduction 02:33 Do Cannabis Operators Use Data? 04:19 Common Cannabis Data Mistakes 08:04 Cannabis Software Costs 10:14 Why Data Sources Aren't Always the Truth 12:18 How AI Makes Cannabis Data Actionable 19:20 Why AI Needs Context 25:05 Finding Your Cannabis Market 28:06 Where AI Gets Its Data 33:20 Data for Cannabis Grows & Manufacturers 37:34 Mature Cannabis Market Reality 42:22 Cannabis Consolidation & Acquisitions 44:26 Sustainable Small Cannabis Brands 48:35 Three Priorities for Cannabis Operators 56:29 Final Thoughts & Wrap Up 𝗟𝗲𝗴𝗮𝗹 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.