UI Breakfast: UI/UX Design and Product Strategy
Episode 4: Choosing the Right Audience
Oct 20, 2015 · 45 min · Episode 4 · 32.8 MB
0:00-45:30
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Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.
- Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
- Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
- Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
- Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
- Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
- Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
- Authority by Nathan Barry (guides you through the actual writing process)
- 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
- Kai's new book: The Traffic Manual
- Jane's new book: The UI Audit
Mastering App Presentation
uibreakfast.comDouble Your Freelancing Clients
doubleyourfreelancing.comCoefficiency
uibreakfast.comCorrelation
uibreakfast.comClient Onboard
uibreakfast.comGetting Started with Fancy Hands
kaidavis.comAuthority
nathanbarry.com30x500 Academy
30x500.comThe Traffic Manual
doubleyouraudience.comThe UI Audit
uibreakfast.com