Episode 253: Brand Voice & Tone with Reese Fuller
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How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.
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Show Notes
- Work & Co – Reese’s place of work
- Apple’s Human Interface Guidelines
- Mailchimp’s Content Style Guide
- Consumer Packaged Goods Directory
- Thingtesting
- The Brand Identity
- UX Content Collective
- Content + UX
- Connect with Reese on LinkedIn
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https://feeds.simplecast.com/4MvgQ73R
feeds.simplecast.comiTunes
itunes.apple.comStitcher
stitcher.comGoogle Podcasts
podcasts.google.comWork & Co
work.coApple’s Human Interface Guidelines
developer.apple.comMailchimp’s Content Style Guide
styleguide.mailchimp.comThingtesting
thingtesting.comThe Brand Identity
the-brandidentity.comUX Content Collective
uxcontent.comContent + UX
contentandux.orgConnect with Reese on LinkedIn
linkedin.comzeplin.io
zeplin.ioLearn more here.
uibreakfast.comHere’s how.
uibreakfast.com