BDTP. SaaS Positioning with Marc Thomas
Streams straight from the publisher. podnod never proxies or re-hosts episode audio.
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Powered by Search — Marc’s place of work
- Obviously Awesome — a book by April Dunford
- How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
- The Saas Positioning Canvas
- Blink — book by Malcolm Gladwell
- Powered by Search blog
- Follow Marc on Twitter
Sponsor
This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
Better Done Than Perfect
userlist.comepisode page
userlist.comPowered by Search
poweredbysearch.comObviously Awesome
aprildunford.comThe Saas Positioning Canvas
poweredbysearch.comBlink
gladwellbooks.comPowered by Search blog
poweredbysearch.comTwitter
twitter.comuserlist.com
userlist.comLearn more here.
uibreakfast.comHere’s how.
uibreakfast.com