Boom Bling: TikTok's sonic guerrilla marketing

TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic.

Twenty Thousand Hertz is produced by Defacto Sound.

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Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/tiktoksboombling

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