Best of 2025: The MedComms Strategies That Moved the Needle

In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical Communications to unpack the most pressing shifts shaping how HCPs consume scientific information today, featuring Simon Priou of bioMérieux, Kimberly Eskridge-Rose of Travere Therapeutics, Janet Davies of UCB, Erin Reineke of Sanofi, Matthew Krzywosz of Astellas Pharma, and Nishal Patel of Pfizer. We’ll talk about: How to identify gaps between intended and actual content usage through rigorous metrics analysis Why less is more in Medical Communications requires targeted audience segmentation The case for proactive social media engagement in Medical Affairs to combat misinformation How to define Scientific Communications Platforms (SCPs) accurately as foundational strategic documents Why Field Medical insights must directly inform content development and how to design omnichannel strategies as dynamic, iterative cycles How insights-driven content iteration closes the gap between messaging intent and HCP internalization Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions. This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment. If you’re shaping the future of Medical Affairs at your organization, this conversation is for you. Reserve your session → Schedule now https://mce.global/consultancy Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals Check out our three most downloaded episodes: From Event to Strategy: Making Congresses More Impactful Building a Medical Affairs Powerhouse Without a Big Pharma Budget The SCP Playbook: Turning Strategy into Real-World Impact Transforming Medical Communications is handcrafted by our friends over at: fame.so Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.