Trade Tales
Kobel & Co.’s radical take on the client questionnaire
April 8 · 1 hr 17 min · Episode 165 · 74.4 MB
0:00-1:17:28
Streams straight from the publisher. PodNod never proxies or re-hosts episode audio.
Elizabeth Bennett and Mallory Robins found their better business half in each other—one favoring function, and the other taking the lead on form. In this episode, they share why they no longer use a client questionnaire, how they maintain a single brand voice at every touchpoint, and why a willingness to go all-in is their new criteria for incoming projects.
LINKS
Jess Ebert
Kaitlin Petersen
Business of Home
Jess Ebert
fourstoryinteriors.comBusiness of Home
businessofhome.com