Ask Us Anything: Michael Hilal on how good photography drives growth

Sep 3, 2025 · 41 min · Episode 134 · 39.8 MB

0:00-41:25

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Michael Hilal joins the show to answer a question from a fellow designer about how to prioritize project photography after missing out on the opportunity to shoot a great job. San Francisco–based Hilal explains how he knows when it’s time to photograph a project, why he no longer feels the pressure to photograph everything he designs, and how to strategically leverage a firm’s best work to further your business goals.
LINKS
Michael Hilal
Kaitlin Petersen
Business of Home

This episode was sponsored by Four Hands and Crypton.