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Tony Martignetti Nonprofit Radio

707: A Different Take On Donor Retention – Tony Martignetti Nonprofit Radio

Sep 6, 2024 · 55 min · 40.6 MB
0:00-55:43

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This Week: 

A Different Take On Donor Retention 
Most donor retention research is on process. Like, get your acknowledgment letters out within 24 hours. Kerry Hecht’s research takes a fresh look at how to keep folks with you. She shares her thinking on getting people to donate time (volunteering), and donating through purchases. Kerry is CEO of 10k Humans. 

There’s more at tonymartignetti.com