Today in Digital Marketing

Why Consumers Aren't Using Your Referral Program

Oct 30, 2023 · 9 min · Episode 995 · 8.8 MB
0:00-9:09

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The ad-free Facebook has arrived. But it’ll cost you plenty. Plus: The one change you should make to your referral program. What consumers say about your midroll ads. And the Threads feature marketers all want is on its way.

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STORY LINKS (premium exclusive)

Google Again Says Schema Does Not Make Your Site Rank Better

Meta to offer ad-free subscription in Europe in bid to keep tracking other users | TechCrunch

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring - Minzhe Xu, Zhihao Yu, Yanping Tu, 2023

91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

Ad duopoly looks over its shoulder as Amazon ad revenues jump 26%

Threads Is Developing an API, Though Remains Wary of News Content Influence

Expanding Meta Verified to Businesses in Canada | Meta

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.



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