The Ad Discounts Will Continue Until Morale Improves

Desperate times: Twitter slashes ad prices, while threatening its shrinking advertiser base. Google’s Dynamic Search Ads get an upgrade that is making media buyers nervous. Shopify launches a credit card for its merchants.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google wants you to move your Dynamic Search Ads and Display campaigns to Pmax. It’s optional right now, but for how much longer?

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ABOUT THIS PODCAST

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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