BONUS: Meta's Revised "Performance 5" Framework

Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta, talks about a refreshed set of Performance 5 pillars they've developed. He covers off some new best practices for the Conversions API as well, including some shocking ones like recommending you drop all interests targeting.

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Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.

This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. 

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

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