231. Hot Take: The Cost Of Marketing

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Robin and Jennifer are exposing the most expensive marketing mistake of all, the one that never shows up on a credit card statement: doing it all yourself until you burn out. From wasted ad spend to vanity metrics that feel good but pay nothing, they share how shifting from random promotion to a strategic marketing engine transformed their business. Tune in as they discuss measuring ROI, finding the right audience, outsourcing wisely, and why chasing virality is basically the marketing equivalent of running really fast in the wrong direction.

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