Vertical Integration

One of the most dangerous habits in business is becoming comfortable paying for what you should eventually own. Read that again. Every dollar you pay a third party in business is a dollar you have consciously decided not to keep. Now, before someone misunderstands me, let me be clear. Every business starts by depending on others. Every entrepreneur begins by outsourcing something. Every company leverages suppliers, vendors, consultants, contractors, distributors, marketers, and service providers. That is normal. That is wise. That is often necessary. Enjoy Today's Episode