
This Week in Business · June 10 · 17 min
The Science Behind Elite Athletic Performance
0:00-17:36
transcript
show notes
Michael Platt, Wharton Professor of Marketing, Psychology & Neuroscience, discusses his research on brain-based performance metrics, explaining how focus, confidence, and mental fatigue can be measured to improve athlete selection, training, and development, while also revealing applications for business leadership, cybersecurity, and other high-pressure professions.
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