This Social Cottage

Creating content the Instagram Algorithm likes

Jun 5, 2025 · 9 min · 13.7 MB
0:00-9:31

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If you've ever thought "the algorithm HATES me" or "I just can't get Instagram reach right now" then this episode is for you.

You’ll walk away understanding why shifts on the platform aren’t the enemy and that algorithm updates are only ever audience behaviour updates. I’m giving you practical, easy-to-implement tips you can do right away and finally create content quickly and easily.


Inside this episode:

  • Why Instagram keeps changing & why that's a good thing
  • How to create content like a creator and not an expert
  • How to stop overstuffing your posts and start making content people actually enjoy
  • The types of stories and behind-the-scenes content your audience is begging you for
  • Why algorithm shifts are really behaviour shifts & and how you can adapt your content accordingly.


Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership


You can join my Planting the Seeds prompts subscription here.