[CLIP] How Ash became a brand by accident | Ari S. Heckman (Ash)

👉 Mon sponsor du mois | Shopify 📧 Ma newsletter | S'abonner 🖥️ Ma chaîne YouTube | S'abonner — Ari S. Heckman never planned to build a brand — the public connected the dots between his hotels and named it for him. In this clip, he dissects what makes hotel brands last and what makes them fade, from the cautionary tale of Ace Hotels to the meaning of Ash's volcano logo: destruction, rebirth, and Pompeii. A conversation about brand-building that applies far beyond hospitality — plus the honest story of surviving COVID when many small hotel companies didn't. Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.