Riordan - Why DJs Need Social Media to Survive

Sign up for intellijend now: https://go.intellijend.com/will-clarke Riordan joins me on the podcast for a proper conversation about what it actually takes to build a career in dance music today. We get into the reality of touring, how social media has completely changed the game for DJs, why great music alone isn’t always enough anymore, and the difference between getting views and building a fanbase that actually buys tickets. Riordan also talks about finding his sound, the pressure of following up big records, how TikTok helped launch his career, and why some artists blow up online but still can’t shift tickets. We also get into self-releasing, DJ support, playlist culture, the UK vs US scene, and the moments that make all the hard work worth it. A really honest episode about the modern music industry, building a career the right way, and what it takes to last. Talking points: The reality of touring full time How social media changed DJ careers Why TikTok can launch records faster than ever Great music vs great marketing Followers vs fans who actually buy tickets Why some viral DJs still can’t sell tickets Self-releasing music vs waiting on labels Finding your sound as an artist Big commercial records vs club records UK crowds vs US crowds Breakthrough moments in a DJ career ⏲ Follow Will Clarke ⏱ https://willclarke.komi.io/ https://djwillclarke.com/ https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew https://www.instagram.com/djwillclarke https://www.facebook.com/willclarkedj https://twitter.com/djwillclarke https://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.