Adam Cramer: How Outdoor Recreation Became a Conservation Coalition

Adam Cramer co-founded and now leads the Outdoor Alliance, a coalition of ten organizations, including American Whitewater, the Access Fund, and Winter Wildlands Alliance, that turns climbers, kayakers, mountain bikers, and backcountry skiers into public lands advocates. In this episode, Cramer traces his own path from corporate law to conservation, sparked by a pro bono legal case over a hydropower permit on a favorite whitewater river, and explains how Outdoor Alliance builds consensus among member groups who don't always agree. The conversation turns to what's at stake right now: the Roadless Rule, which protects 45 million acres of national forest, and a wilderness stewardship review with public comments due August 14, 2026. Cramer also makes the case for why showing up, filing a comment, or calling a lawmaker still matters, even when the odds look long, and why he thinks outdoor recreation might be one of the last public lands issues that doesn't split along party lines. Full show notes and links at our website, thewildidea.com.