Right Here, Right Now: Reinventing the American Mall
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CBL Properties’ Stephen Lebovitz and CBRE’s Rich Frolik explain how malls are being transformed into high-performing, mixed-use assets. From casinos and hotels to pickleball and movie theaters, malls are evolving to meet modern demand.
Key takeaways on the evolution of malls:
· Malls are transitioning into multi-use destinations, integrating entertainment, hospitality and residential to diversify income and increase relevance.
· Financing is increasingly accessible for retail assets, with recent deals showing lender confidence and competitive debt structures.
· Success depends on hyper-local strategies, with redevelopment tailored to demographics, infrastructure and competitive dynamics.
· Malls in secondary markets benefit from large trade areas and limited alternatives, reinforcing their role as dominant regional retail hubs.
· Redeveloping legacy anchor spaces into formats that appeal to current customer wants and tastes can unlocks value and enhance long-term viability.
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