Emerging themes in creative effectiveness

What do the winning campaigns from the 2026 Cannes Lions for Creative Effectiveness tell us about successful marketing in 2026? WARC's Amy Rodgers and Effie Insight's John Bizzell examine the big narratives emerging from this year's winners, in a category that rewards creativity that has also met business goals. Read the full report 'Creative Effectiveness Lions: Insights from the 2026 winners' here: https://www.warc.com/en/article/creative-effectiveness-lions-insights-from-the-2026-winners-c0d6c1492bb549a68c1e15dc36855364 Guests: Amy Rodgers, Head of Content, WARC Rankings and Effie Insights John Bizzell, Content Lead, Effie Insights Bertille Toledano, Jury President, Cannes Lions Creative Effectiveness 2026 Jane Wakely, Juror, Cannes Lions Creative Effectiveness 2026 João Gabriel Fernandes, Chief Strategy Officer, almapBBDO Chapters: [00:00] – Introduction: Creative Effectiveness Trends from Cannes Lions [01:30] – Inside the Cannes Lions Creative Effectiveness jury room [02:23] – What Makes a Creative Effectiveness Lion Different [05:09] – Cultural Intelligence in Action: Pedigree's Caramello and AXA's Three Words [09:33] – How Creative Campaigns Drive Real Business Growth and Societal Impact [12:20] – Turning Brand Assets into Interactive Tools: Vaseline, Ziploc, IKEA [14:21] – Reimagining Social to Build Brands: Uber Eats, IKEA “You up?” and Tips for Future Entrants For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe