Episode 20: How vet professionals can communicate their worth

With the CMA investigation shining a spotlight on veterinary pet services costs and consumer choice, Paul Higgs, chief veterinary officer for CVS, talks to Suzanne about the difference between value and price. We talk about what the tensions are for vet professionals in first-opinion practice, valuing veterinary expertise, and how contextualised care, if done well, can give owners reassurance as well as a sense of value. We also touch on how the proposed reform of the veterinary legislation has the potential to also show the value of veterinary services.