
Defender Awards, Range Rover Branding Confusion & Joe Hesselman’s LR4 ‘El Camino’ Build
transcript
show notes
Steve Beres and Ike Goss discuss JLR’s new international Defender Awards and how they differ from the existing Defender Service Awards, including the judging-panel process and some winners. They review spy-photo news suggesting the Range Rover Velar is becoming a more wagon-like, road-focused vehicle, and debate why the newer Range Rover logo appears inconsistently on vehicles and the website. They cover controversy around a Chinese company’s Range Rover-like vehicle and ad copy. Steve then interviews Joe Hesselman of Lost Cause Ranch about his new car-wash-based shop with three-phase power and expanded CNC capabilities, plus his Land Rover projects including a six-wheel Discovery 2 and a Discovery 4 chopped into a tray-back “El Camino”-style pickup with custom aluminum flatbed and toolboxes. The episode ends with a brief film recommendation, "Sorcerer" (1978).
00:00 Show Intro and Hosts
01:20 Defender Awards Explained
03:53 Winners and Weird Highlights
04:57 Velar Update Wagon Talk
06:40 Range Rover Logo Mystery
08:27 China Copycat Ad Drama
11:02 Defender Lookalike SUVs
17:51 Interview Joe Lost Cause
19:15 New Ranch CNC Upgrades
24:35 Fleet Updates and 6x6 Disco
27:43 Chopping a Discovery Tease
28:13 El Camino Dreaming
29:38 Why Cut the LR4
30:37 Sourcing the Rear Cap
31:31 Slicing It in Half
33:53 Designing the Flatbed
36:28 All Aluminum Fabrication
39:58 Underbed Box Mastery
42:09 CNC Press Brake Talk
45:57 Future Ranch Projects
49:54 Utes and Car Culture
52:08 Sorcerer Movie Pick
54:23 Wrap and Next Week





