Why Persuasion Fails When You Lead With Data

Good arguments fail when they ignore how people feel. Chuck Marohn and Joshua Bandoch talk through using empathy, ethical persuasion, and values-based stories with everyone from public works directors to concerned residents. Their examples reveal why understanding fears and incentives often matters more than another chart or study.

Additional Show Notes

• Joshua Bandoch (LinkedIn)
• How to Get What You Want (Book)
• How to be more persuasive (Tedx Talk)
• Joshua Bandoch (Site)
• Chuck Marohn (Substack)

 

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