Leader Weekends: How to be a CEO (Marvin's Magic)

Jan 28, 2023 · 10 min · Season 1 · 15.1 MB

0:00-10:27

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Marvin Berglas founded Marvin's Magic in the UK 35 years ago. It's now in 60 international markets. This is a bonus episode cut down from our How to be a CEO podcast, to listen to the full episode click here.

In this episode:

The story of how they got into FAO Schwarz in New York’s Rockefeller Plaza
Their role in innovating "retail theatre" and experiential shopping
How QVC and TV shopping revolutionised their business model

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