Former HBO Sports President Ross Greenburg; Inside MLS Viewership on Apple

Oct 30, 2025 · 31 min · Episode 217 · 29.8 MB

0:00-31:04

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This week on the SBJ Sports Media Podcast SBJ golf and sports media reporter Josh Carpenter, is joined by SBJ soccer writer Alex Silverman for a deep dive into MLS viewership on Apple and what it could mean for the future of the media rights partnership. Also, SBJ media reporter Austin Karp has a conversation with former HBO Sports President Ross Greenburg. The two discuss the future of the in-season version of Hard Knocks, the creation of HBO Real Sports as well as the impact of HBO’s partnership with boxing. All that and more on this week’s SBJ Sports Media podcast.

1:04 MLS VIEWERSHIP SURGE

7:05 MLS IN PERSON ATTENDANCE DOWN

9:31 ROSS GREENBURG INTERVIEW

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