Battling Digital Distraction and Brand Experiences

Oct 25, 2019 · 12 min · Episode 465 · 12.3 MB

0:00-12:49

Streams straight from the publisher. podnod never proxies or re-hosts episode audio.

On today's podcast, Nora Young talks about this post on dealing with digital distraction by having a clear idea of what you would do instead of being on your phone. She also mentions Nir Eyal's new book, Indistractable.

Meanwhile, Cathi Bond mentions this PSFK article on a sort of 'loyalty card 2.0' approach some retailers are using. Customer loyalty earns people experiences and makes them 'part of the club'.