The Smart Communications Podcast

Episode 59: Should your logo stand out or fit in?

Apr 15, 2020 · 12 min · 7.6 MB
0:00-12:16

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Big Duck’s CEO Sarah Durham and Design Director Sandy Zimmerman discuss logos. If you are contemplating a new logo, should you go with expected imagery or go with the unfamiliar? This blog examines the merits on both sides and shows how a little bit of both can help your brand shine.