Episode 199: How can you find the best parts of your brand?

What are the best parts of your brand, and are you putting them to work for your mission? Farra Trompeter, co-director, interviews Lyn Weinman, founder, president, and chief strategist at KidGlov and the author of Untangling Spaghetti: A Branding Fable, to discuss addressing brand confusion, aligning on strategy, and knowing what type of change is right.