The Smart Communications Podcast

Episode 105: Why do government agencies need strong brands?

Feb 2, 2022 · 21 min · 31.2 MB
0:00-21:38

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How do government agencies use communications to connect with the public? Listen as Ally Dommu, director of strategy, and Charlotte Levitt, director of marketing and communications at the NYC Campaign Finance Board (CFB), reflect on CFB’s rebrand journey and shed some light on the factors that go into branding for government agencies.